About Reimagine Finance in the Digital World Digiconnect

Finance professionals face change from all directions. They must do more with less, make better, faster decisions while ensuring compliance at all levels. The challenges faced by finance organizations today can’t be managed or mastered with yesterday’s thinking or outdated tools. Adapting to new business models, supporting different business strategies, overcoming a lack of business insight, and steering information require an intelligent approach. One with new levels of agility, analytics, assurance, and automation.

Intelligent finance transformation adds value, delivers real-time continuous insights, and leverages a single source of financial truth to support resilience and financial readiness of your business in today’s ever-changing economy.

In this exclusive session, we show you how to increase the efficiency of your finance processes and accelerate automation and treasury operations.

DigiConnect will bring together senior finance leaders from government departments, ministries, aviation, healthcare, oil and gas, retail, and telecommunications sector in the middle east region to discuss some of these challenges and learn latest best practices and innovative solutions on how they can effectively manage and monitor finance, treasury and billing functions.

Benefits of Attending

  • Learn how to accelerate finance transformation with SAP S/4 Hana
  • Learn how to manage cash and payment operations efficiently in a truly virtual and connected environment
  • Understand how to streamline financial closing and reconciliation processes
  • Know how to optimize sales and billing process in a high-volume business model


Time Activity
12:00 – 12:05 Welcome Remarks by GM Group
12:05 – 12:15 Presentation on Navigating Finance Function in Difficult Times by
George Riding, Head of Industries, EMEA South, SAP
12:15 – 12:35 Panel Discussion- Streamline Treasury and Cash Management by

  • Vivek Chhibber, Director Business Development – LOB Finance, SAP
  • Irwin Medford, Director, PwC Middle East Consulting Practice
  • Olivier Boutet, Group Treasurer, Head of Group Treasury & Corporate Finance, Al Futtaim Group
12:35 – 12:50 Presentation on Close with Confidence and Achieve Balance Sheet Integrity by
Vivek Chhibber, Director Business Development – LOB Finance, SAP
12:50 – 13:10 Industry Breakout Session

  • Treasury Single Account, BIS – Kuldeep Raina, Finance, Risk & Compliance Expert, SAP
  • Modernize Accounting and Reconciliation Process in Retail sector by Toby Lomax, Value Architect in Blackline’s SAP Centre of Excellence
  • Redefine Telco’s Billing with SAP BRIM by Soulat M. Khan, Senior Solution Advisor – oCFO Solutions, SAP
  • Manage Revenue Stream based on High Value Services and Subscription in Utilities Sector by Sarah Maharem, Finance and Billing Customer Advisor, SAP
13:10 – 13:20 Closing Remarks


George Riding

Head of Industries, EMEA South, SAP

George currently holds the position of Head of Industries, EMEA South. The Industries group is responsible for rolling out the Industry strategy in the region and driving engagements with key customers to transform their operations and build new business models.
Prior to George’s current appointment he held the positions of Chief Business Office, EMEA South, Head of Line of Business Finance, EMEA South, COO for SAP MENA, CFO for SAP MENA as well as position of co-MD.
Under George’s leadership, SAP MENA achieved a sustainable balance between investment and growth while expanding SAP’s presence in MENA to 10 offices and several legal entities. Leading through strong field engagement, robust governance and compliance, George has implemented several best practices, improving visibility and reporting while maximizing operational profitability and efficiency.
George previously worked as Head of EMEA Sales Controlling at SAP, where he led the team responsible for planning and reporting on SAP’s performance in the region.

Irwin Medford

Director, PwC Middle East Consulting Practice

He is a Fellow of the Association of Chartered Certified Accountants (FCCA) and also holds certificates in International Treasury Management, Financial Mathematics and Modelling and Corporate Finance and Funding from the UK Association of Corporate Treasurers (AMCT). Irwin has over 18 years finance and treasury experience gained from a combination of advisory roles, finance and treasury line positions.
Irwin has international experience from engagements in Europe, the Middle East, Africa, and the Caribbean, across multiple industries covering Financial Services, Government, Oil and Gas, Food, Metals, Consultancy, Logistics, Automotive and Education. He has managed and carried out assignments in numerous areas of treasury management, investment management, cash management and financial risk management. He has in-depth experience in managing treasury functions, designing, and implementing treasury operating models, structuring financial risk management strategies, developing treasury and investment policies and procedures, reviewing existing treasury and investments operations and system selection and implementation

Olivier Boutet

Group Treasurer, Head of Group Treasury & Corporate Finance, Al Futtaim Group

Senior corporate finance and treasury professional with over twenty years’ experience in debt and principal investments in developed and emerging markets. Investment banking background with senior roles for top tier financial institutions and market leading teams across corporate finance, leveraged finance and principal investments.

Kuldeep Raina

Finance, Risk & Compliance Expert, SAP

Kuldeep has 20+ years of Functional & Domain Experience in Enterprise Finance, Risk & Compliance Management. Some of the key area of expertise in Global Tax Management and Compliance covers Indirect Taxes like VAT, WTH etc, Direct Taxes, Operational Transfer Pricing, Tax Provisioning and Global Trade Services covering imports and Exports along customs, FTA etc.

Soulat M. Khan

Senior Solution Advisor – oCFO Solutions, SAP

Soulat comes from an experience of helping corporate to accelerate their journey towards adopting digital finance & Treasury.
He is a Certified Treasury Professional & had a deep understanding of Java technology with modern integration techniques.
Within SAP he covers Finance & Risk solution’s focusing on Treasury, Finance, Billing & receivable management.
He holds vast experience in market infrastructure (i.e. central bank, stock exchange, clearinghouse, central securities depositories.); he has successfully managed to deliver SAP finance Product Suite Globally as well as within GCC to industry verticals such as Telecommunication, Commercial Banks, Health care, Retail & Travel tourism sector.
He holds a double master’s degree majoring in MIS & International trade.

Sarah Maharem

Finance and Billing Customer Advisor, SAP

Sarah is a finance and billing customer advisor at SAP. She’s an innovation and technology enthusiast who’s focused on supporting organizations to grow and innovate in their processes by utilizing technologies. Coming from a digital transformation consultant role, Sarah is focused on bringing organization towards their goal focusing on their billing operations as well as financial planning and operations. Sarah is a business informatics degree holder focused on how IT can support different industries.

Vivek Chhibber

Director Business Development – LOB Finance, SAP

Vivek works in the SAP Centre of Excellence for Finance with specific responsibility for the business development of SAP solutions for the office of CFO in South Europe, Middle East and Africa region. Solution areas include cash management, treasury, financial operations, shared services, IFRS compliance, financial planning and performance management. With over twenty years of experience, Vivek has an extensive background in finance, treasury and capital markets. He has worked for several customer organizations spanning a wide variety of industries including financial services, manufacturing, oil & gas.
Vivek is a member of The Institute of Chartered Accountants of India and he holds a bachelor’s Degree in Economics.

Toby Lomax

Value Architect, Blackline, SAP

Toby is a Value Architect in BlackLine’s SAP Centre of Excellence, with responsibility for EMEA North.   Toby leverages his significant experience in consulting and SAP financials to show BlackLine’s complimentary position to SAP on a functional and technical level.

Who Will Attend Reimagine Finance in a Digital World DigiConnect

Senior experts with the below job titles from across government departments, ministries, aviation, healthcare, oil and gas, retail, and telecom sector in the Middle east:

  • Chief Financial Officer
  • Chief Treasury Officer
  • Treasury Manager
  • Group Treasury Manager
  • Finance Controller
  • Head of Finance
  • Head of Financial Reporting
  • Head of Accounting
  • Chief Revenue Officer

About SAP

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Their machine learning, Internet of Things (IoT), and advanced analytic technologies help turn customers’ businesses into intelligent enterprises. SAP’s end-to-end suite of applications and services enables customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives. For more information, please visit: https://www.sap.com/


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